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Kit Samples
“how to Create a Press Kit to Book Radio Interviews”
What is included in a press kit? Why do I need one to book a radio interview?
• A press kit comes in a double pocket portfolio. Use a color other than white or manila so that your press kit stands out.
• Always put “Requested Material Enclosed” on the outside of the envelope so it is not thrown away as junk mail.
• Write the address on the envelope by hand. Don’t type it because then it looks like a mass mailing which is usually thrown away.
• Include an extra book cover that is attached to the front of the press kit.
Include your press release on the left hand side of the press kit. People read from left to right and you want them to look at your press release first.
Let’s look at your press release in detail.
The most important thing is the headline. The headline is the topic of your show. Have a sub headline and then a box of bullet points. Instead of the “For Immediate Release” say “Available for Interview”. Your bio and picture is on the right hand side. Include statistics because the media loves statistics.
Next is the list of sample questions. These questions should be placed behind the press release in press kit folder.
Your list of sample questions is a choreographed script for radio interview host to follow. The interviewers love to use because they don’t have time to prepare and read your book. You provide them a turnkey interview for them. This significantly increases your chances of obtaining a radio interview. Make it as easy as you can for the interviewer to interview you.
Basically you should have 10-15 sample questions, 1 page only, in the specific order you want.
Tip: Make sure to list how long it takes you to answer each question. For example, question #1 might take you 1 minute to answer. Radio show hosts are dependent upon time for their show. They have breaks, news, etc. that they must follow.
Giving these time features shows that you are a seasoned pro.
Behind this sample list of question in your press kit you should have a “controversy sheet”. This sheet lists argues or drawings that help you set up an argument about your book topic. You can use a cartoon that looks like the Sunday funnies in the newspaper.
A host can use this controversy sheet to set up an argument. It is great for talk radio. It allows you and the radio show host to involve the audience by arguing. The radio station host can pose the question that you provide and then ask his audience to call in.
Your press kit should also include letters of recommendations and clippings. These items give you credibility. After a great show make sure to ask for a recommendation from a radio show host. Make sure they write it on their radio station stationary. Your clippings can also include articles written about you in newspapers and magazines.
Place these items in your press kit and you will greatly increase your chances of snapping up radio interviews.
About the Author
Matt Bacak began investing his first earnings at the tender age of 12, a young businessman in the making. Now, 15 years later, Bacak survived failed businesses, botched partnerships, heavy credit card debt and bankruptcy - all in preparation for the accomplishments he has achieved today as a well-established Internet millionaire and best-selling author.
For more information, visit http://www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at http://www.promotingtips.com
what is a Press Kit from a Beauty Company?
I have a company I am starting and they have asked me for a press kit and samples of our line. Samples I have no problem but what about the press kit .... hmmm...How should I do it and the person who asked for it is from another country.
Generally, a press kit is requested in order to enable someone else to produce materials about your product or company. The most common use is by the press for a magazine or newspaper article, although some people simply request one as a matter of protocol in order to learn more about the company.
The more you include in a kit, the more likely that a writer will simply regurgitate what you give them, since it makes their job a lot easier. This is one reason to give them a lot of pictures and copy.
A press kit usually has things like:
* A company overview, including management and perhaps some history
* Pictures of management (high enough resolution for magazine use)
* Datasheets of products
* Pictures of products (again, high rez)
* Whatever marketing drivel you want to give in the form of whitepapers, etc.
For a small business, you may not have all of these things, but a good kit can make you look a bit larger than you actually are, and is a good way to get your own writing into someone else's article by making their job easy.
Also remember that some folks request kits just as a matter of protocol, when researching a company. This can include casual passers-by and competitors. Don't put anything in the press kit that isn't information you want completely public.
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